Netflix is finally turning the screws on multi-user accounts. That “finally” is exasperation in my voice, not relief. Netflix is demanding you pay them an extra surcharge to share your account with remote people, and even then caps you at paying for a maximum of two. It’s been threatening to do something like this for a long, long time:
Since 2011, when the recording industry started pushing through legal frameworks to criminalize multi-user account use by miscategorizing “entertainment subscription services” as equivalent to public services like mail, water, and electricity for the purposes of criminal prosecution,
Since similar nonsense in 2016 exploiting the monumentally terrible Computer Fraud and Abuse Act,
Since 2019, when Netflix announced (to its shareholders) that it was looking for ways to limit password sharing,
Since 2021, when Netflix started tracking individual users by location and device within a paying account,
Since 2022, when it started banning group use in Portugal, Spain, and New Zealand, to disastrous consequence. Also, Canada, but temporarily. And, of course, then threatened to “crack down” on “password sharing” in “Early 2023”,
Since January, when it threatened to roll out “paid password sharing” in the “coming months”,
Since February, when it released a disastrous policy banning password sharing, then lied about the policy being an error and made a big show of retracting it due to the massive backlash, but then went ahead and did it in Canada anyway,
And finally now since just now, as it’s finally, really, for-realsies banning password sharing this quarter.
Netflix threatening this for so long was a mistake on its part, because that’s given me a long, long time for these thoughts to slowly brew in the back of my head. And there’s a lot wrong here.
this is a real graphic Netflix made!
Netflix’s pricing model🔗
So, first, what are multi-user accounts in the first place, and how does “password sharing” relate to that?